Kruiz

B2B SaaS Vet PMS & B2C AI Travel Engine

$2.0M Seed Round
$10M Pre-Money Cap

78% of US pet owners travel annually in a $1.37B niche of the $500B pet economy.
The Problem: Navigating fragmented international/airline regulations is a logistical nightmare for travelers and a massive, unmonetized time-drain for veterinary clinics.

North Star Product Ecosystem

1. B2B Vet Dashboard (nva.kruiz.co)

Click to view live prototype
Revenue Generated
$2,400
Certs Done
6
Consults
14
USDA Health Cert Pipeline
Patient & Destination Status Action
Bella (Golden Ret.)
Paris, France
Awaiting VEHCS
Submit to USDA ➔
Max (Frenchie)
Austin, TX
Endorsed & Ready
✨ Complete & Clear

2. B2C AI Booking Flow (Consumer App)

1. User Intent
🐾
What's the vibe for this trip?
✓ Relaxed 🌊 ✓ Beach 🏖️
Take my dog Max to Cancun Mexico
🐾
Building your trip...
✓ Picking best hotel
✓ Finding flights
✓ Securing rental car
2. AI Proposal
✈️
Delta DL 1847
LAX → CUN · Pet in Cabin
$287
🏨
Paradisus Cancún
Pet-friendly · 2 pets
$312/nt
🚗
Hertz SUV
Pet Cover Added
$42/day
🚀 Book Everything — $3,302
3. Compliance Layer
✨ Kruizy prepped your trip
🛂 Passport
✨ Autofilled
🩺 Health Cert
✨ Autofilled
📋 SENASICA
✍️ Needs sig
✈️ Airline Form
⚠️ Action

Business Model & Economics

B2B SaaS Revenue

  • $500–$999 Setup Fee
  • $199/mo Licensing Fee (85%+ Margin)
  • Why Vets Pay: Generates 11.9x ROI ($2,380/mo) in labor savings & new consult fees.

B2C Transaction Revenue

  • 8-15% Booking Commissions
  • Kruiz+ Premium Subscriptions
  • The Moat: Acquired via QR codes at the vet = Low B2C CAC.

Scale Target

  • $1.41M/mo Projected total monthly revenue by March 2027

Go-To-Market Strategy

The Low-CAC Flywheel
Vets Pay
SaaS Fee
Print QR
Checklist
Client Gets
Kruiz App
Result: Near-$0 B2C Acquisition Cost

B2B Distribution

  • NVA Clinic Rollout: Leveraging ROI data from our 14-clinic pilot to secure a top-down mandate across 1,400+ locations in mid-April.
  • Travel Insurance Partners: Active conversations for embedded distribution.
  • Vet & Pet Trade Shows: In-person acquisition at major veterinary events.

B2C Acquisition

  • Influencers: Acquiring mini-to-mid scale influencers cheaply for high ROI and daily downloads.
  • Celebrities: High-trust brand lift via recognizable public figures in travel and lifestyle.
  • PR / Media: Earned distribution across travel and tech press.

Current Traction & Validation

Usage + Data

  • 700+ users with a 25% MAU rate in Open Beta.
  • e-MAARG architecture with 300,000+ data points.

Business & Ops Partnerships

  • NVA Enterprise: Live B2B pilot in 14 of 1,400 clinics.
  • USC MBA Partnership: Operating as an extended team modeling B2B SaaS revenue projections and unit economics.
  • Cal Poly Pomona: Driving B2C beta acquisition, market research, and consumer product retention.
  • Validation: UC Berkeley Launch Winner & USC Viterbi CyNet.

Press & Media

  • Featured in Business Insider, Yahoo News, MSN, Grit Daily, AP, and The New York Times Billboard (for free).

Use of Funds ($2.0M Seed)

Product & Eng (45%) $900k
  • Scale B2B Vet Dashboard features (PMS integrations).
  • Finalize B2C native app & API routing.
  • Expand e-MAARG compliance engine capabilities.
GTM & Sales (35%) $700k
  • Hire B2B Implementation Specialists for clinic onboarding.
  • Execute NVA Top-Down Mandate strategy.
  • B2C influencer/celebrity seeding campaigns.
Ops / Reserves (20%) $400k
  • 18-24 months of operating runway.
  • Legal & compliance buffers.

Team & Exit

Leadership

  • Brad Pauer (CEO): 2x pet startup founder.
  • Angela Le (COO): Ex-Google; scaled Crypto.com to 10M+ users.
  • Chris Chaney (Lead AI): Ex-Amazon, Perplexity.
  • Andy Teng (Sr Eng): Full Stack Backend Infrastructure Lead.

M&A Exit Path

OTAs lack the regulatory infrastructure for pet travel. We are the turnkey compliance API target for:

Expedia Booking.com Marriott Delta Amex Travel